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Notes on web, SEO and GEO

Every post answers a question directly — short sentences get cited by AI.

Marketing Website Guide: How to Plan Your Corporate Website
Web Design Guide · 2026-09-10The core sequence for a marketing website is goals, structure, then content. Plan around four questions — who the customers are, what they search for, why trust us, what to do after reading — so the site is ready for search and AI recommendation at launch.
SEO or PPC? How Small Businesses Should Choose
SEO Optimization · 2026-09-03Bottom line: with a healthy budget combine PPC (fast results) with SEO (long-term assets); with a limited budget prioritize SEO. PPC stops when you stop paying; SEO typically shows results in 1-3 months and compounds for free.
What Is GEO Marketing? The New Lead Channel for Brands in the AI Search Era
GEO Marketing · 2026-08-25GEO (Generative Engine Optimization) raises the probability that your brand is mentioned and recommended in AI answers like ChatGPT, DeepSeek and Doubao — through corpus building, structured data and high-authority sources. It's SEO extended into the AI era; starting now gives a first-mover edge.
7 Practical Content Marketing Directions for Your Corporate Website
Content Operations · 2026-08-12Run website content marketing without a dedicated team: around 7 directions (cases, industry Q&A, product knowledge, misconceptions, company news, data & opinions, FAQ aggregation) with a steady cadence of 1-2 posts a week to serve both SEO and trust building.
Foreign Trade Standalone Site SEO Checklist: 10 Actions from Domain to Indexing
SEO Optimization · 2026-07-28A 10-action checklist to get a foreign trade standalone site crawled and indexed, in three blocks: technical (HTTPS + overseas acceleration, semantic URLs, h1/internal links, sitemap + GSC verification), content (product terms, long-tail keywords, industry knowledge) and off-site (industry directories, reviews & media, steady updates).

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